social media
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5 Tips to Organizing Your Social Media Content
Order and organization are on trend. Have you noticed this? Marie Kondo and her organization tips are all the rage. People want to get a handle on life by getting their personal “stuff” in order; However, order and organization are no less important for business marketing. This has always been true, a consistent marketing message…
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Marketing Tips for the Holiday Weekend
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Thanksgiving is in a few days and then the big sales weekend is upon us: Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. If you have any sort of retail business, I’m sure you have your sales and promotions in place. But one thing I would like you to think…
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What Business Owners Can Learn from Politicians
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Did you hear that? It’s the collective sigh of relief heard across the nation that the 2018 election cycle is over. Hopefully, we have a few months before the back street brawl begins for 2020. But there are a few things business owners can learn from politicians and their campaigns…
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Creating a Cohesive Message in a Fragmented World
When your signs say one thing, your website another, and your social media something else entirely, your marketing is working against you — a cohesive message is needed. Here’s how to build a master plan that ties every channel together.
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Social Media, Images, Your Clients and You
Several months ago, I started a new personal blog. Now when you start a new site, there are a few ways you can go to build traffic: do keyword research and write content targeted for search traffic and link building, network with other high traffic sites in your niche and link building, pay for traffic,…
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Press Releases and Social Media
While the core goal of any small business marketing effort should be developing and deepening client relationships, how that is accomplished is constantly changing. New competitors move in, old customers move out, new markets develop, and new media emerges. This is especially true when it comes to anything related to online marketing such as local listings, search engine rankings, social…
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