marketing planning

Focus on YOUR Business: Stop Copying Competitors

Carla Sallee Alvarez

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Nov 19, 2005

in Customer Conversations

Copying a competitor’s marketing strategy could be the worst move you make. Here’s why staying focused on your own business, philosophy, and strengths is always the better path.
Holiday Planning, Community Events & 2006 Marketing Preview

Carla Sallee Alvarez

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Nov 19, 2005

in Archive

A look back at the early days of Legacy Marketing Services — community event planning, nonprofit web projects, and preparing small businesses for the new year. A piece of our 20-year story.