Hyatt explains why this platform building is necessary and then lays out a step-by-step blueprint for building one. It is an overview, an entire book could be written on each specific element of building a platform, but Platform does a very good job of painting the big picture.
I also feel a responsibility to Planet Narnia itself, if that doesn’t sound like a strange thing to say. But I say it because of something the Inklings scholar, Diana Glyer, once remarked to me about her own (excellent) book, The Company They Keep: C.S. Lewis and J.R.R. Tolkien as Writers in Community. It’s not enough just to write a book and get it published, any more than it would be enough just to conceive a child and give birth to it. You then have a responsibility to give your work ‘a good start’ in the world (by giving talks, recording interviews and podcasts, signing copies, responding to readers), and to do what you can to tend its mid-term development in appropriate ways. . . You get to shepherd your own work for a while, which hopefully increases the chance it will gain a wide and fair hearing and accordingly be able to stand more and more on its own feet. So that has taught me a lot about the job of being a writer; it involves much more than just writing!It sounds like Dr. Ward is saying pretty much the same thing that Michael Hyatt does in Platform doesn’t it? The point is, whatever type of endeavor that you have, whether it is a business, a book, an event, or a nonprofit, it is important to nurture and promote it. So make a plan for that promotion and execute it consistently.