Fuel Offline Sales with Online Searches
Have you ever said to yourself, “We don’t need a web site, all our customers are local.” Or maybe you have a web site that looked cool in 1995, but now looks like the internet equivalent of Cro-Magnon Man?
A study by Comscore Networks found that in searches for products or services, 25% of the searches resulted in sales; however, 92% of those sales occurred offline.
What does this mean for you the business owner? It means that your customers and clients are most likely doing their due diligence through the internet. Before they decide on which product or service they are going to purchase, they are searching to find vendors and reading reviews.
Your web site should be your best source of information for your customers and may very likely create the first impression of your business, so make the most of it. Take as much care in the presentation of your web site as you would for your marketing materials, or a display at your place of business.
Tell the clients what you do, how you do it, and why you’re the best at what you do.
Give them a sense of your corporate culture.
Have samples of your work and testimonials from your clients.
Have a call to action and give them a reason to pick up the phone or walk into your store.
Speaking of which, make sure that your contact information is easy to find. Don’t have it hidden on some obscure page
There are people searching on the internet every day for the type of product or service you provide. You want to be a contender for their business, so make your web site work for you!
