Comments on: Does Yellow Page Advertising Work?

By: Rick

Rick — Tue, 05 Jan 2010 22:16:40 +0000

I have over 15 years of advertising sales experience and yellow pages is half of that. Yellow pages is not want it use to be. First, consider how much money you spend with these yellow page companies, thousands and thousands of dollar annually and you are luckly to break even sometimes depending on your goods and or services. If you turned around and took that same money and put it into search (internet marketing) you would make more money from the internet. Its all in how you market yourself and of course the company you chose. These are the facts: 1) Yellow page usage is declining rapidly, look at the companies sell off their yellow pages sections of the business or filing Chapter 11 or 12. 2) Opt-Out clause that is coming for many directories across the nation meaning customer/ indivduals can opt out of getting the directory entirely meaning less distribution at the same cost. 3) Congress is about to put the smack down on a lot of these publishers due to the landfills being congested with these unused and unwanted directories. 4) Why do you think all of these yellow page publishers are trying so hard to get a reliable internet product? Everything is going to the internet including newspaper, magazines, and of course yellow pages. Brady the cost per call is based on what you are spending on your advertising but what do you have to compare it with. There are thousands of successful internet marketing programs out there, don’t be brain-washed in thinking that this is your only advertising solution. It is actually costing advertisers more money with the ROI in question.

By: Carla

Carla — Sat, 03 May 2008 20:58:22 +0000

Phone Books,

While I agree that if someone is looking through a phone book that they are most likely to make a purchase, the issue for many businesses is the quality of the prospect.

Prior to the web, the yellow pages were the only place to get a directory of businesses. You either opened the phone book or asked a friend to find a service provider.

That is not true today. People go to the internet to do their due diligence. While I think that it may still be effective for certain types of businesses, this is becoming increasingly less common.

For myself, if someone is using the phone book to price shop, that really isn’t my ideal customer.

By: Phone Books Work

Phone Books Work — Fri, 02 May 2008 17:07:46 +0000

The interesting thing about the yellow page companies is that once people do pick up the phone book then the user intent is there and the conversion rate is high…the issue is becoming, how many folks are picking up that book and not using the internet…

By: Matt Hanson

Matt Hanson — Tue, 15 Apr 2008 05:00:12 +0000

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson