Display and Search Ads Combine for Marketing Punch
A recent study published in the Harvard Business Review by Magrid Abraham of Comscore gave a clear illustration of how display and search online advertising work in tandem boost revenue, and not only web site sales, but in-store sales as well.
The studies demonstrate consistently positive results showing that online display ads work to build traffic to an advertiser’s website, to increase sales on their website, and to increase sales through their in-store channels. Magrid Abraham, Comscore Voices, 4/7/2008
