Today’s topic of the day was on how to incorporate visual elements into your marketing to pack more of a punch. With all of the options online sharing options including video sites like Youtube and Dailymotion and image sharing sites such as Flickr, Instagram, and Pinterest, it is almost criminal not to make use of them in your marketing efforts.
Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? . . . Whether you’re already a champion of visual content and just want a little affirmation, or you’re interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.
QUESTION: HOW CAN I MAKE MY WEB VIDEO MARKETING EFFORTS MORE EFFECTIVE?
BE REAL AND GET REAL
“I can’t stress this enough when you sell or market your business – be real with people. Most customers out there want to know who they can trust and how your business/product can help them. So in your web videos make sure and don’t do the same old boring marketing videos that push things on people because 9 times out of 10 they hit “stop.” Let them see the real side of your business.”
“Infographics can be great as part of presentations, newsletters or other research content. It keeps people’s interest by lending a storytelling and visual element to what can be sterile research. People do want numbers and statistics to back the information they’re reading, but there’s also a huge demand for text-based information to be more visually pleasing.
Whether it’s Facebook, Pinterest or Instagram, people love showing and sharing images online. And it’s not only the “normal” crowd. In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically.
About the Topic of the Day
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