Lonestar Paving had been in business for several years operating successfully without a web site. With the consumer research and decision making increasingly moving to online search and away from print and yellow page ads, owner Randy Milligan knew he had to make the move to marketing online.
A web site was designed to complement the existing business logo and business cards. Developed on the Wordpress platform, the site allows for easy updates. The site paired with a Google Adwords campaign fuels the company's acquisition of new business.