The baby product review blog, 1st Bling, needed a custom Wordpress theme that was "pretty" without being insipid and that had artistic elements without overpowering the product images on the site.
Once the logo was designed, the Wordpress theme was created echoing the characteristics of the logo.
To keep a clean interface, additional graphic elements were kept to a minimum. Instead, the content and links were styled to match the theme.
A custom plugin was used to display the most favored products within a configurable time period on the front page.