Picnic on the Park is a nonprofit organization inKingwood, Texas, that puts on two events each year: the Picnic on the Park Festival which is a community event highlighting a free Easter egg hunt the day before Easter, and the Ladies Luncheon and Easter Bonnet Contest.
The event web site had been a vital part of the marketing efforts in the event promotion; however, it was originally built as a static web site and was very cumbersome to update.
The existing static site was migrated to a content management system (CMS) using Joomla as the base platform.
Custom features were added to allow for sponsor and vendor management, including online payment, ads management, revenue and contribution tracking, and CRM features.
User accounts allow event participants to update their contact and business information. An online mailing system is integrated to allow for easy communication with participants.
Finally, the existing web site layout was redesigned and converted to a Joomla template theme to allow for easy updates.
In addition to the web site development, marketing collateral was created for the event including postcards, flyers, a marketing brochure to solicit sponsors, event programs, and t-shirts.