When long-time photographer Francie Baltazar of Fireheart Photography decided to push her photography business in high gear, she knew she needed a distinctive logo to brand her business.
The second part of the challenge was to incorporate an icon or logo element that could be used as a watermark on her images. After experimenting with several concepts, we settled on an iconic logo that incorporated an icon into the logo itself.
After the final rendition was finalized, we also created custom shape and brush sets for the mark, as well as the logo, so that she could easily utilitize the logo in a variety of formats.
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