There are many ways to market your business; however, before a dime is spent on marketing, invest in a strategic marketing plan.
• Develop a “brand” definition for the organization.
• Define the baseline of core values and principles by which the organization will operate.
• Surface problems that may exist in the organization.
• Develop a framework to implement change and growth.
• Focus and prioritize organizational objectives.
• Create specific steps of action to accomplish goals.