Marketing Savvy is an online marketing resource for small businesses developed by Legacy Marketing Services. Trying to grow your business in an uncertain economic environment is challenging enough, how you market your business doesn’t need to be.
If you aren’t ready yet for one-on-one marketing consulting or to hire a marketing agency, these online marketing tutorials can help you on your way.
Online Marketing Tutorials
Marketing Savvy is a series of online marketing tutorials covering a variety of topics that the small business owner faces. Some series are truly marketing for beginners. We talk about how to create a marketing strategy, prioritizing the marketing elements in your plan, how to market your web site, and continuing the relationship with customer conversations.
If you are not local to the Houston area and are not able to come to some of our marketing workshops or Lunch and Learns, this is a perfect way to sharpen your strategic skills at your own pace and to suit your own schedule.
While there are a lot of small business marketing courses online, these are designed specifically around issues that we see in our daily work with businesses and questions that arise.
Email Marketing Training
As anyone in sales knows, your client list is where it is at. This is true for any business and one of the most cost effective ways for small businesses to grow their customer list and keep in contact with customer s is through email marketing.
In the email marketing training, we cover do’s and don’ts of email marketing, how to create an email marketing plan, integrating email marketing with other promotion strategies, and some of the most effect email marketing strategies.
In addition to email strategy, we also cover how-to’s with step-by-step video tutorials that you can share with your administrative staff that will actually be putting the emails together (just the service providers that I like. J )
Online Marketing Plan
The internet is a big place, and a business’s promotion can get . . . if not lost . . . seriously confused without an online marketing plan.
We know that not everyone is ready to hire an online marketing consultant; however, these tutorials can help walk you through creating your own online marketing plan for your business.
A plan doesn’t have to be scary or complicated, it’s just a plan. It is something that says what you are going to do, where you are going to do it and when. We will also talk about metrics of growth and how to track it because as a former business coach used to say, “You can’t manage what you can’t measure.”
Web Marketing Strategies
We now live in a digital and mobile age. The web, by necessity, it a huge part of any businesses marketing plan. It shouldn’t be the only thing, but you do need to be actively marketing on the web and you need to be smart about it.
In the web marketing strategies module we cover different types of web marketing strategies and the range of web marketing services for each. It covers the different web marketing tools available, items you should look for in a web marketing consultant, and how web based marketing should tie in with your offline marketing.
Social Media Marketing Courses
Social media is currently the fourth pillar of online marketing and promotion. There are a lot of social media sites out there such as Facebook and Twitter, the obvious one. Which ones does your business need to be on and how should you be involved.
Marketing Savvy has a series of social media marketing online. If you are not able to some to one of our local social media marketing workshops, sign up for online tutorials and courses.
The courses cover social media marketing strategy, which social media sites are appropriate for your business and the time investment involved, tips from top social media marketers, the best social media marketing tools, as well as how-to videos that can be used by your administrative staff,