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Getting Started with a Marketing Plan

Getting Started with a Marketing Plan

I hope you had a wonderful Thanksgiving Holiday. It's Cyber Monday. How did your weekend sales go? Did you implement some sort of customer building effort like we talked about last week? If so, I'd love to hear about it. Today, we are going to talk about...

Marketing Tips for the Holiday Weekend

Marketing Tips for the Holiday Weekend

Thanksgiving is in a few days and then the big sales weekend is upon us: Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.  If you have any sort of retail business, I’m sure you have your sales and promotions in place. But one thing...

New Marketing Podcast

New Marketing Podcast

Announcing our new marketing podcast, "Coffee Tips with Carla." A little bit about Coffee Tips.  Small business owners wear many hats and one of those usually includes that of “Chief Marketing Officer.” It used to be that a small business put up a sign, put an ad in...

What Business Owners Can Learn from Politicians

What Business Owners Can Learn from Politicians

Did you hear that? It’s the collective sigh of relief heard across the nation that the 2018 election cycle is over. Hopefully, we have a few months before the back street brawl begins for 2020. But there are a few things business owners can learn from...

Creating a Cohesive Message in a Fragmented World

Creating a Cohesive Message in a Fragmented World

We have become a culture of people on islands. We are divided by political ideology, by age, and by interests. Targeting communication to people in various groups has always been a goal of marketing. The goal of a marketing plan is to craft appropriate...

Joomla 3.5 is Ready to Roll

Joomla 3.5 is Ready to Roll

Joomla 3.5 was released in the past week. As I mentioned in a post earlier this year, it was originally scheduled to release in February; however, you know what they say about the best laid plans. If you have been keeping your Joomla installation up-to-date, this...

Looking Ahead to 2016

Looking Ahead to 2016

As we begin the new year, you are probably looking back over 2015 and assessing the results for your business: what worked, what didn’t, the challenges and the victories. In a perfect world, each of has a marketing plan in place for 2016 and are in the process now of executing it. That is a perfect world. We don’t live in one.

Most small business owners I know have a tendency to fly by the seat of their pants. Being willing to jump in and facing uncertainty is a necessary characteristic of being an entrepreneur. However, we have to recognize that when it comes to business growth and creating sustainable strategies that strength can become a weakness and a detriment if we don’t put some structures in place for maintaining consistency.

You are wired differently, Most people that work for you want a plan laid out for them. You want to create your own. They want to know what the goal is, what they are working to achieve, and they want to know exactly what is expected of them. If they know what is expected of them and how they are expected to do it, they will have confidence in performing their job and be excited about working toward achieving that goal with you.

But first, you have to have a plan and set a goal before you can communicate that to others.

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