I was interviewed for a magazine this week on how to create a business marketing kit and I thought this would be a good time to give an example of the identity creation process with a project hat I recently finished.
One of the promotional opportunities that I offer on a site that I publish for my local community are articles focused on a particular niche with some very cool advertising and SEO options for businesses in that niche.
While contacting businesses that were related to one of those articles, I met Pedro Juarez with Poker Pool Plaster. Mr. Juarez was interested in advertising; however, he needed a web site and someone to put together his display ads.
He was in luck, because that is just what I do.
Mr. Juarez had tried launching a web site for his business a several times before. He had a Yellow Page site on pokerplaster.com and another package site on pokerpoolplaster.com that was never finished. I had to register a new domain name for him at poker-plaster.com as the other two domains were locked into the other service providers.
(This, by the way, is another example of why it is so important to always keep control of your domain name.)
What we started with was the business card below and a disk of pictures from the client’s previous jobs.
Mr. Juarez didn’t have color preferences other than that, so it left the possibilities wide.
Looking through the pictures he provided, there was one in particular that struck me. It was of a Mediterranean style pool and cabana with warm stucco and tile and turquoise water.
That picture ended up being the inspiration for the rest of the identity work and is currently the header image for his web site.
Selecting the Color Scheme
The name, Poker Pool Plaster, gave the impression that the business only providing plastering services, which is not the case. After discussing it with the client, everyone agreed that making a slight name change to “Poker Pools & Plaster” would be more representative of the range of services that the business provided.
A logo was created using the modified business name.