If you have a business web site on a content management system (CMS) like Joomla or WordPress, chances are that you have extended the platform with some sort of email functionality. Or maybe you are also operating a CRM or ecommerce site and have a feature to send notices to customers and clients.
If so and you are also using a WYSIWYG editor to create content on your site, you may run into a problem.
WYSIWYG stands for “what you see is what you get.” Rather than having to code in HTML to create the content for your web pages, a WYSIWYG editor displays formatting icons to make formatting web content just as easy as if you were typing in Microsoft Word. The majority of web platforms today either come with or have extensions to add a WYSIWYG editor for users.
However, WYSIWYG’s will also manipulate your text, such as cleaning up improperly formatted HTML elements (helpful,) stripping style elements (not always so helpful,) and setting the paths for inserted images and links.
Most editors can be configured to set either absolute or relative paths for images and urls.
An absolute url is one where the entire url is included, for example http://legacymarketingservices.com/file/images/cutepic.png. The problem with this method is that it make your content very easy to be scraped and republished on other web sites, resulting not only in the theft of your content, but the bandwidth as well.
Because of this, many webmasters use relative url’s in the content in which the base domain is left out (for example /file/images/cutepic.png.) If an article and it’s corresponding images were republished on another web site, the images would not display since obviously they are not stored on the copycat’s server.
HTML Emails and WYSIWYG Editors
Relative urls and WYSIWYG’s are great for web content, the problem comes in with the HTML email.
If you want to create a pretty HTML email with images and links, those pictures must be uploaded and stored on your server and then the images must be linked to with absolute urls where most editors are configured to convert them to relative.
Are you beginning to see the dilemma?
You are probably saying to yourself, “Well I can just enter the absolute urls manually.” The problem is that the editor will automatically convert them anyway.
For example, let’s say I want to put a link in an HTML email to my events page at http://legacymarketingservices.com/events. The editor would strip that down to /events. Again, not a problem in a web page; however, if it is put in an email without the base domain included the reader would end up with a “page not found error.”
So how do you get around this issue without giving up the convenience of an editor
The Email Solution
Here is the fix. The editor is configured to work with the base domain of your site configuration. Any time it sees a link that includes that exact domain, it will parse the url.
If your configuration is set to http://www.yourdomain.com, then manually enter the link as http://yourdomain.com (no www.) If your configuration is set to http://yourdomain.com, do the opposite and manually enter the link at http://www.yourdomain.com.
The links will still resolve to the same page, but the editor will view it as a difference domain and will leave it as is.
Today we had our first “Blogger’s Breakfast” here in Kingwood. I planned on pictures, but I walked out of the house without my camera. 🙁
Since working with quite a few online publishers and bloggers locally, I thought it would be fun to have a monthly get together to exchange tips and ideas. Before planning the event, I asked a friend of mine, Sahnya Shulterbrant, if she would be willing to cohost the event with me. I met Sahnya when she called needing some updates and modifications to her Joomla based site. As we have a lot of similar interests, that project led to a friendship. She and her husband, Gene, publish TexasontheGo.com which provide information and opportunities for doing business in Texas. They were recently recognized by the City of Austin for their efforts.
Besides Sahnya and Gene, Matt Russell with MTR Financial and Ellen Delap, a professional organizer, also attended. Both Matt and Ellen have written articles for me for the Kingwood Connection so I was familiar with their writing. I knew that Matt had a blog, but I didn’t know that Ellen had added one to her site as well until today.
Blogging Platforms and SEO
It was interesting that we had people using each of the three main blogging platforms. Sahnya and Gene use Joomla, Matt is on Blogger/Blogspot, and Ellen uses WordPress. I have sites on both Joomla and WordPress.
One of the things we touched on is SEO optimization for blogs and/or database driven sites. There is a widespread belief that if you use a content management system (CMS) or blogging platform that you don’t have as much control over SEO elements and are at a disadvantage. This is just not the case. Think about what those key SEO elements are: a unique page title, a title meta tag, a meta description, and meta keywords. There is no reason that a database driven web site can’t populate that data, it is just that most of the time a stock install doesn’t.
The easy answer to this issue is to make sure that your platform is set up to allow you to enter that information. Most people are familiar with the All-in-One SEO pack for WordPress that allows you to specify the title, description and keywords on a page or post basis. It is one of my stock plugins that I install on every single WordPress site I develop.
Not as many people are familiar with how to do the same for Joomla. I’m going to tell you my secret for developing search engine friendly Joomla sites . . . SEF Patch from Joomla-at-Work.com.
This component is even better than the All-in-One SEO pack for WordPress. Not only does it allow you to set the article title, description and keywords, but it also let’s you set the author meta tag and the robots index/follow setting for the page (you can do this with WordPress as well, but it’s a separate plugin.) It also adds the option in the site global configuration for the default description and keywords.
So far, all this is pretty similar to the WordPress plugin, but here is where it starts to pull away. If you have used a Joomla site before, you know that everything hinges around the menus. What is displayed is determined by the menu item’s settings. The SEF Patch ads the ability to set the meta information for any menu item, excluding an individual article link. So if you link to a category page, normally this would have the default meta information (WordPress does this as well,) but this component allows you to specify unique meta information including the page title. This has a huge impact on your site’s search engine rankings.
Trust me on this. There is quite a bit of competition for my Kingwood site, but if someone submits an article or press release to my site as well as the two other online community sites and newspaper sites, my site will rank #1 in Google for searches related to that article 75% of the time. Most of the time with a double listing. It just takes a site that is properly configured and some basic SEO tactics.
How much is this component? It is ridiculously inexpensive. There is even a free version, although you have to hack the core files to install it. The paid version is an actual component that you install through the standard Joomla installer. It is only € 14, so around $20 to $21 depending on what the U.S. dollar is doing. Compare that to what you would spend on a pay per click campaign if you can’t get your sites to rank organically.
We are going to hold the Bloggers’ Breakfast the first Wednesday of each month. So if you are in the Kingwood area, check the Facebook page for the next date. If you’re in the Greater Houston area, we would love for you to come. I promise we don’t bite. 🙂
If you don’t have a blog yet and aren’t sure where to start, contact me to start your blogging journey.
One thing that I frequently spend quite a bit of time on with new clients is issues with their domain name. If someone needs a domain name, I refer them to Godaddy. Sometimes if they absolutely don’t want to mess with domain registration or if I know that they won’t keep the registration current, I will manage it for them and just bill them later.
While many web development companies resell domain registration along with hosting and web design, that is just not something that I have wanted to delve into for two main reasons. First, we are just talking about a margin of a couple of dollars a year and unless you are doing a high volume, it’s just not worth it.
The second reason, and the most important one, is that when someone buys a service through me, they expect me to be able to fix it if they have a problem. If there is an issue with their web site, I can handle it. If it is a problem with their hosting or email, I can make sure that it is fixed.
However if I resold domain registrations and someone let their domain name expire or had their domain unlocked and the nameservers were transferred, there is literally nothing I can do about it. The last thing I want to do is put my company in a situation where a client has an expectation that I can fix their problem and my hands are tied. Those couple of dollars a year (see above) just aren’t worth it.
I have written post after post about this, but I can’t say strongly enough how important it is for you to protect your business domain name. If you had a phone number for years and it had been in all your advertising and your clients had it in their phone directories, what do you think would happen if suddenly one day that phone number started directing calls to a competitor? What do you think that would do to your business?
That is exactly what can happen if you let your domain name expire or lose control of your domain.
Here again are a few tips for protecting your domain name:
Keep Your Contact Information Current
The registrant information on file at your registrar should ALWAYS be kept current and make sure emails from your registrar don’t get sent to your SPAM filter. Every registrar will send you reminder emails 60 to 90 days before the domain expires.
Keep Your Domain Locked
Your domain registrar should have a feature to “lock” your domain name to prevent transfers. If it is unlocked and someone submits a transfer request, you will have to deny that request or it will automatically be transferred. If you aren’t paying attention to emails related to your domain name or if your email isn’t current, you will have a big problem on your hands.
This should be a standard feature, you shouldn’t have to pay extra for it.
Keep your Domain Registration Independent from Your Hosting
You should never get into a situation where your domain registration is tied into your hosting. Some registrars, like Godaddy and Network Solutions, do also offer hosting; however, one isn’t conditional on the other. For example with Godaddy, you can register a domain, add hosting to it, and then if you later wanted to cancel the hosting you would still have the domain and be able to use it on another hosting account. (This article explains the basics of a web site and how domains, hosting, and web pages work together.)
You should be able to direct your domain name to point to any hosting service, and if you can’t then run.
I have spent hours over the past week trying to help someone who had signed up for a new hosting service with another company. That new company not only transferred the web site files, but also their domain names to a new registrar. Normally that wouldn’t be an issue, except for that the registrar it was transferred to is a wholesaler and the only way the site owner can manage the domain name is through the hosting AND the hosting company only allows the domain to be pointed to their own hosting service . . . essentially locking the site owner into their hosting unless they switch registrars once again. Which brings me to the next point . . .
Plan Any Domain Registrar Changes Carefully
If you plan to switch registrars, (say for example, from DirectNic to Godaddy), make sure that transfer is absolutely what you want to do. If you switch registrars or change the registrant information, you can’t switch again for 60 days. When I bought a domain from an auction on SnapNames, I couldn’t transfer it over to my GoDaddy account for 60 days. In the situation I mentioned above, the site owner is literally stuck on hosting where his site won’t function because the hosting service that the domain management is tied into won’t allow a change of nameservers and he can’t change to a registrar that would allow him that capability for another 60 days.
Never EVER Let Your Domain Expire
Let me repeat that.
Never, EVER let your domain expire.
This is a big, BIG deal. Some people think that if you let your domain expire that you can just go back and reregister it. NO. That is not the case . . . as in a great big NO.
If you let your domain expire, this is what happens. Most registrars will give you a grace period, it’s different for each one, maybe 5 days to a week. During the grace period, you may experience an interruption in your domain direction but you can renew as you normally would.However, there have been a couple of times that I have had an eye on a domain name and the registrar put it into expired status immediately.
After that grace period, it will go into a redemption period. This time frame varies by registrar. During the redemption period, you can still renew or “redeem” your domain name; however, it will cost you a redemption fee in addition to your renewal fee to do so. The amount varies by registrar, I’ve heard between $75 to $150.
After the redemption period, the domain goes into “pending delete” status. At that point, you can’t get it back prior to the domain dropping and it will sit there until the domain is deleted from the registry record.
Once the domain registration “drops,” it will become available and there is an entire industry around picking up dropped domains. Trust me, it is highly unlikely that you as an individual will be able to beat a domainer in reregistering a dropped domain that has any search engine credibility at all.
What will most likely happen is that the domain will be picked up by one of these companies and held. They will either make their money back by putting up Adsense sites on the domain and getting money from the click throughs from visitors coming to find you, or they will sell the domain back to you at a premium. At the point, you will have to pay whatever they ask to get it back.
So again . . . don’t let your domain expire.
Yes, they are cheap and because of that many people don’t place much importance on them. However, your business’s domain name has much greater value than the $10 a year it takes to keep the registration current. The longer you have that domain and the more prominence you build in the search engines, the greater that value becomes.
Don’t lose that value in one fell swoop over carelessness.
One of the web site solutions that Legacy Marketing Services offers is Business Builder web sites. This is our option for business who want a web site, need it fast, and also want a web site that is search engine friendly.
We developed this option after working with many small businesses who went the DIY route with one of the many site builder options and were frustrated in their attempts to get the site looking the way they wanted as well as the poor search engine rankings for their keywords.
The Business Builder program is not a “DIY” route (we set it up for you), but it is a “manage it yourself” option.
Below is a video on how to edit and update a page using the system.
For our current clients, the video is also located in the Knowledge base for easy reference.