Stephen King of GrowthForce and I met with Jim Richard from the U.S. Post office to learn more about the services that they offer. They have a flexible direct mail service, not always the cheapest, but if you need something out fast, it’s the way to go.
But the really exciting part was learning about their gift card program that launched in October. Let’s say you want to send a thank you to customer. With USPS’s new program you can select the card design online, enter a personal note, select a gift card from over 20 retailers (including Starbucks, Circuit City, Chili’s, and Lowes), choose the amount of gift card, pay online and you’re done! USPS will send out your personalized card with the gift card enclosed.
