When I sold real estate I did most of my work from home because I absolutely hated going into the office. It wasn’t that I didn’t like my fellow agents, but I wasted enormous amounts of time helping people.
They thought I was a computer guru because I knew how to use the MLS program, could change the default printer on the computer, and could make a flyer in Publisher.
Who knew this was all that it took to be an expert?
Okay, so maybe “wasted” isn’t a good word. I helped them . . . they learned something . . . there is value in that.
But I spent time that should have been allocated towards working on my business to walking them through steps that would have been covered in a life enrichment course at the local community college.
Computer ? Internet
I was reminded of this today when I read a post on SEOmoz about someone who was trying to trademark the term “SEO.” “SEO” stands for Search Engine Optimization. If you’re not familiar with the industry, let’s just say that it’s the equivalent of someone trying to trademark “chocolate” in the candy industry.
What really got me was the description the guy’s business.
“Search Engine Optimization, Hosting, Webdesign, Software, Hosting, Domain Name, Software Development, All Computer Related Development and Marketing plus what is listed; Computer Software, Computer Hardware, “SEO” Letters to be trademarked in “All” Computer related areas.”
What exactly doesn’t he do?
First, it’s “Web Design” not “Webdesign.”
Second, computer hardware and software have nothing to do with SEO.
Computers are what the internet runs on.
The internet is the network of those resources.
The World Wide Web makes that network and those resources easily accessible to the average user.
SEO is a set of activities performed designed to make the target web site rank higher in search engine results.
That you know how to install a hard drive or configure a wireless router does not mean that you know anything about SEO . . . or hosting, or “Webdesign.”