Several months ago, I started a new personal blog. Now when you start a new site, there are a few ways you can go to build traffic: do keyword research and write content targeted for search traffic and link building, network with other high traffic sites in your niche and link building, pay for traffic, or promote your site through social media.
Most people do a combination of all of the above, along with a focus on building their own email list.
I know how to do all that and I do that on other site, but on this sites, I just didn’t want to write with keywords in mind. I want to write what I want to write about. Also, some of the topics I write about on this site are things a lot of people would be interested in, but they aren’t searching for.
Since I nixed two legs of a standard traffic building strategy, I had to focus on building an audience through social media sites. There are a variety of ways I’ve been doing this, but the primary focus has been consistent updates using images.
And it’s worked.
You Only Have Their Attention for a Second
It’s a statement of fact in a culture where a large percentage of the population’s primary form of communication is texts full of abbreviations and hashtags that you only have a few seconds to catch their attention.
You can write awesome content, and you should, but people are probably just going to read the headline. How many times have you seen a friend share an article on Facebook and by their comment, it is very obvious that they didn’t even read it.
What percentage of shares on your newsfeeds are images? It may vary depending on the demographics of your friends and fans, but I would put a bet on it being a high percentage.