As we begin the new year, you are probably looking back over 2015 and assessing the results for your business: what worked, what didn’t, the challenges and the victories. In a perfect world, each of has a marketing plan in place for 2016 and are in the process now of executing it. That is a perfect world. We don’t live in one.
Most small business owners I know have a tendency to fly by the seat of their pants. Being willing to jump in and facing uncertainty is a necessary characteristic of being an entrepreneur. However, we have to recognize that when it comes to business growth and creating sustainable strategies that strength can become a weakness and a detriment if we don’t put some structures in place for maintaining consistency.
You are wired differently, Most people that work for you want a plan laid out for them. You want to create your own. They want to know what the goal is, what they are working to achieve, and they want to know exactly what is expected of them. If they know what is expected of them and how they are expected to do it, they will have confidence in performing their job and be excited about working toward achieving that goal with you.
But first, you have to have a plan and set a goal before you can communicate that to others.
In an article on how to track campaigns in Google Analytics, I explained how to tag urls to your site to track promotional and marketing efforts. As this generates a long url, the recommendation is to shorten them before use. An additional way to brand your site as well as separate tracking data is to… Read more »
If you took a little break over the holidays from publishing on your Joomla web site, you might have been a little surprised when you logged back in and saw multiple platform updates available. The current stable version of Joomla is now at 3.4.8, if you have anything less, it’s time to update your platform…. Read more »
The word “campaign” can be used in a variety of ways. When used in terms of warfare, it refers to a specific effort whose goal is to win a battle. The effort of many campaigns is coordinated to achieve a specific goal, which is to win the war. When a campaign is referred to in… Read more »
As I mentioned in the article on tracking traffic with Google Analytics, measuring and monitoring your blog performance is important. The goal is to do more of what does work and less of what doesn’t. However, the amount of blog traffic isn’t always about how your site ranks in search for certain keywords, people find… Read more »
If you have a blog or a web site that you’ve been working on for any amount of time, one of the first things you learn is how to measure the traffic on your site. Without measuring performance, all the money, time and effort can be a little discouraging if you don’t see results. There… Read more »