Latest Articles
5 Tips to Organizing Your Social Media Content
Order and organization are on trend. Have you noticed this? Marie Kondo and her organization tips are all the rage. People want to get a handle on life by getting their personal “stuff” in order; However, order and organization...
Where Do You Do Business? Developing a Marketing Plan
In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this...
Who are the People You Serve? Developing a Marketing Plan
One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the...
What Types of Questions Do You Answer: Developing a Marketing Plan
For the past couple of weeks, I’ve talked about creating a marketing strategy for your business. So far I’ve covered 3 steps to creating a marketing plan and identifying what problem your business solves. Today we are going to talk about what question your business...
What Problem Does Your Business Solve?
What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, but there is something else that needs to...
Three Steps to Creating a Marketing Plan
Tomorrow is the first day of 2019. Do you have a marketing plan for the upcoming year for your business? If not, I’m going to cover three steps to creating a marketing plan.As I’ve discussed before, marketing is identifying a particular need in a specific group and...
Your Business and the Spirit of Christmas
Tomorrow is Christmas and then we have a little lull before 2019 comes in with a roar. Christmas is a time when we consider our blessings and show our appreciation to those around us. As I discussed a couple of weeks ago, the focus of your business should not be on...
Nurturing Your Business with Promotion
Last week we talked about leadership, impact, and influence, today we are going back to discussing the importance of having a plan to promote your business and executing that plan consistently. A couple of weeks ago, I mentioned that many people feel uncomfortable...
Influence and Impact: What Type of Legacy will You Leave?
The past couple of weeks we have talked about marketing and promoting your business, we are going to take a different track today and talk about purpose, impact, and influence. https://www.youtube.com/watch?v=RrRzED2vOHA Last week, we watched the funeral...