Winston Churchill once said, “To improve is to change. To be perfect is to change often.” I’m not sure about the perfection part, but that quote is a good one to keep in mind when it comes to marketing your business online.
Things are constantly changing: search engines change, the sites we use and how we use them change, and platforms and technologies are constantly evolving. Assuming a web site has no major site design revisions or platform modifications in the interim, the average lifespan of a web site design is anywhere between two and five years.
You may be saying, “I have a web site and we add/update content every once in awhile. Why would I need a web site maintenance service plan?”
Content management systems are amazing things. They allow a web site to organically grow, added to by the average user. The down side to CMS program is that there are a lot more pieces than a static HTML site.
Just as a CMS based web site can grow organically as a garden does, just like a garden, a web site takes continual updates and maintenance. This is exclusive of content updates.
To illustrate, I’ll share what I did to one of my personal sites.
Over the past month, I’ve talking about different reasons why it might be time to redesign a site. I covered the process of the overhaul of our own site and the three main options for mobile friendly web sites.
If you’re at the point where you’ve decided, “Yes, I need to redesign our site,” before you go any further and starting thinking about what you want, stop for a moment and look at what you have.
Ideally, the next rendition of your business web site should go a step further than where you are now. That’s the goal. But don’t throw out what is already working well in the process.
Before you talk to a web developer about new colors and technologies, look at the data of your existing site and answer the five following questions:
There are two main groups of people I work with for web development: those who have an existing web site and those who have never had a site.
Those who have never had a web site before very often do not understand the scope of what is involved in developing and maintaining a web site. What they look for in their first web site is not usually what they look for in the subsequent versions of their sites.
It’s kind of like when you bought your very first computer. You didn’t know what you needed, so you relied primarily on recommendations of those who already had one. The next time you upgraded your computer, you knew what was important to you and the focus in your purchasing decision was made on those factors rather than the recommendations of other people.
As you use your site, you figure out what is important to you and your business.
It isn’t necessary to constantly redo your web site, but just as we remodel our homes, upgrade our smart phones, and replace our computers, over time a web site redesign comes due.
Below are 10 signs that your web site might be due for a redesign.
The online marketing environment has changed dramatically over the past few years. It’s not just about your web site, it also includes social media. It’s not just about textual content; it’s also about communicating through images and video.
And it’s not just people sitting at their desk and doing a search on their computer for information and services, but they are sitting on their patio looking for information on their tablets, or on their couch browsing information on their smart TV’s, or looking up information on the run . . . literally . . . through their smart phones.
To be competitive, your web site has to accommodate the browsing habits of your target market. For small businesses that don’t have an IT team solely dedicated to developing a site and internet applications, the question is how to best do that most efficiently in a cost effective manner.
There are three main options to providing a mobile friendly site for visitors.
Last week we launched a new web site redesign for Wood Duck Farm. The farm is located in Cleveland, Texas, and offers a farm CSA program with delivery to a number of locations around the Houston Metro area. Each week members of the CSA receive a box of fresh produce with what is currently in… Read more »