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5 Tips to Organizing Your Social Media Content

5 Tips to Organizing Your Social Media Content

Order and organization are on trend.  Have you noticed this? Marie Kondo and her organization tips are all the rage.  People want to get a handle on life by getting their personal “stuff” in order; However, order and organization are no less important for business...

Where Do You Do Business? Developing a Marketing Plan

Where Do You Do Business? Developing a Marketing Plan

In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth...

Who are the People You Serve? Developing a Marketing Plan

Who are the People You Serve? Developing a Marketing Plan

One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the...

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, but there is something else that needs to...

Your Business and the Spirit of Christmas

Your Business and the Spirit of Christmas

Tomorrow is Christmas and then we have a little lull before 2019 comes in with a roar.  Christmas is a time when we consider our blessings and show our appreciation to those around us.  As I discussed a couple of weeks ago, the focus of your business should not be on...

Nurturing Your Business with Promotion

Nurturing Your Business with Promotion

Last week we talked about leadership, impact, and influence, today we are going back to discussing the importance of having a plan to promote your business and executing that plan consistently. A couple of weeks ago, I mentioned that many people feel uncomfortable...

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